ABOUT ME

Hi again, I'm Lucila Klassen. German Argentine, raised somewhere in between, currently causing trouble in Mexico City.

I never bought the idea that creativity and strategy belong in separate rooms, so I studied both, design and business administration, and spent my career proving they were never meant to be apart.

Then curiosity kept pulling me elsewhere. A little while at the Accademia di Firenze studying classical art. A diploma in sustainable sciences from the University of Tokyo. An iPad and way too much free time, which somehow turned into a viral following before "content creator" was even a real job title.

Somewhere in between all of that, I became someone who can build a brand strategy deck in the morning and get lost in an AI tool by the afternoon. Different countries, different disciplines, same instinct: follow whatever's interesting, figure out the rest later.

Still curious. Still collecting places, skills, and slightly random diplomas.