ECHO - the AI powered app

Ultimately, the overarching philosophy of ECHO is to guide users through the grieving process and facilitate a healthy transition into acceptance by allowing them to chat with their loved ones that passed away. The intention is to use the app as a means of expressing unsaid thoughts, finding closure, and achieving catharsis, also while completing activities that will provide them with long lasting tools to get through this difficult times.

AI, grief and design.

AI, grief and design.

The decision to opt for an illustration-based app was driven not only by a personal love for illustration but also by a desire to evoke a childlike, comforting atmosphere reminiscent of drawing as a means of solace.

The chosen design incorporates a calming aesthetic with light colors, reflecting peace and comfort. This intentional selection extends to the branding, where simplicity reigns to create a safe space for users. The central visual element is a little house on the hills, representing the user's grief. This visual metaphor serves as the main attraction upon opening the app, presented beautifully to evoke a sense of tranquility.

To discourage app addiction and dependency, the app's main page dynamically changes along with the seasons, allowing users to witness the passage of time. This intentional design choice aligns with the overarching principle of promoting a healthy and mindful usage of the app.

The color palette, featuring light blue and light green hues, contributes to the calming atmosphere, while minimalistic typographies enhance the simplicity and user-friendly nature of the interface.


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CCMA - Branding

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Immersive designs - AR/VR