KRATZ
KRATZ
KRATZ. is a project I developed simultaneously in different subjects. In one class, I established the brand book, in another one, I designed packaging and printed some assets, and in my Management and strategy classes, I developed in detail the concept and way of work of the company. One can say, it´s the longest and most in-depth project I’ve ever done.
¿What is KRATZ.?
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“kratz” is a german word, that literally means scratch. I started developing this brand as a marketing specialized one, that helps other companies leave a mark on the industry, therefore the slogan. The name accompannies it, because a scratch is a more dynamic kind of mark.
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I wanted this brand to showcase the kind of impact it can offer to its clients, so I decided on a L&F that emanates BOLDNESS. The brand is tough, and will accomplish your goals as a bussiness.
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I designed the whole business, the value chain, the mission and vision, all of this can be read on the brands guideline book, attached below.
This one is a dynamic brand, and the logo can be adapted to the kind of business it is working with at the moment.
I have a deep love for well-designed pitch presentations, and for that, I did this short animation-.
Administration and development of the company
KRATZ. has an in-depth detailed document that describes its business practices and organizational aspects.