I have three years of experience in managing social media and creating content schedules. Throughout this period, I have strategically planned and executed social media campaigns that effectively engage audiences and enhance brand visibility. My expertise includes crafting compelling content, scheduling posts, and utilizing analytics to optimize performance.

@flow_patymdi

I developed a cohesive branding and illustration system that made our social media posts instantly recognizable. By creating consistent visuals and coordinating our expansion to TikTok, I ensured our brand stood out and reached new audiences effectively.
The strategy behind the design was to create a distinctive style featuring pink figures, aligning with our women-led fitness theme. This unique illustration style and post layout enhanced brand identity, making our content easily recognizable and visually appealing.
The brand's growth has been phenomenal since the implementation of our designs. We achieved over 200,000 followers on TikTok by capitalizing on engaging content and leveraging the platform's trends. Simultaneously, our Instagram following skyrocketed by 200%, thanks to the cohesive branding and captivating visuals. Moreover, our ads and collaborations consistently yielded a complete return on investment, showcasing the effectiveness of our strategic approach in driving both engagement and revenue.

@artebyluli

During the pandemic, I developed a specific video creation formula for my personal TikTok profile that effectively captured attention and drove conversions. This strategic approach involved identifying trending topics, crafting engaging content, and optimizing post timing to maximize reach.
I documented my experiences and mistakes throughout design school, sharing them openly on social media. The formula I developed for presenting these stories sparked interest among young people who wanted to learn alongside me. This approach not only engaged my audience but also built a community of aspiring artists.
As a result, I accumulated over 1 million followers, demonstrating the power of a well-executed content strategy in building a substantial online presence.

@produclunaescarlata

Over two years at Producciones Luna Escarlata, I led the transformation of the organization’s digital presence. By designing and implementing a customized project management system, I streamlined our content planning, campaign execution, and cross-functional collaboration. I successfully led a team of designers, and together, we produced cohesive, high-impact content that consistently resonated with our audience.
Upon joining the NGO, I recognized the need for a cohesive brand identity. I developed a comprehensive brand book to standardize our visual and messaging guidelines, ensuring consistency across all platforms. Additionally, I created a TikTok strategy to expand our reach and engage with a younger audience. This included crafting compelling content and leveraging trends to amplify our mission.
Through strategic marketing and creative direction, we grew the organization's social media following to over 70,000 and generated multiple viral campaigns. These efforts directly contributed to the highest sales in the organization's history and significantly amplified its reach and cultural impact.